I have noticed that I recently lost “Likes” on my Dermatology Facebook page. Why are my fans “unliking” me?
It is not just happening on your Dermatology Facebook page. It is happening all across Facebook.
Facebook rolled out a new policy on March 5, 2015 to update how Likes are counted and to make Likes more meaningful. Facebook provided the following explanation: “We’re updating the way Page Likes are counted by removing memorialized and voluntarily deactivated accounts. Over the coming weeks, Page admins should expect to see a small dip in their number of Page Likes as a result of this update. It’s important to remember, though, that these removed Likes represent people who were already inactive on Facebook.” Read more on their Page Likes update.
Facebook cites two key benefits:
- Business results: Removing inactive Facebook accounts from Page audience data gives your business up-to-date insights on the people who actively follow their Page and makes it easier for businesses to find people like their followers through tools like lookalike audiences.
- Consistency: Theye already filter out likes and comments generated by deactivated or memorialized accounts from individual Page posts, so this update keeps data consistent.
So, although you might see a dip in your page Likes, ultimately, it will benefit everyone and give you more accurate insights into your audience.