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Why am I losing Facebook Likes

Why am I losing Facebook Likes?

I have noticed that I recently lost “Likes”  on my Dermatology Facebook page. Why are my fans “unliking” me?

It is not just happening on your Dermatology Facebook page. It is happening all across Facebook.

Facebook rolled out a new policy on March 5, 2015 to update how Likes are counted and to make Likes more meaningful. Facebook provided the following explanation: “We’re updating the way Page Likes are counted by removing memorialized and voluntarily deactivated accounts. Over the coming weeks, Page admins should expect to see a small dip in their number of Page Likes as a result of this update. It’s important to remember, though, that these removed Likes represent people who were already inactive on Facebook.” Read more on their Page Likes update.

Facebook cites two key benefits:

  • Business results: Removing inactive Facebook accounts from Page audience data gives your business up-to-date insights on the people who actively follow their Page and makes it easier for businesses to find people like their followers through tools like lookalike audiences.
  • Consistency: Theye already filter out likes and comments generated by deactivated or memorialized accounts from individual Page posts, so this update keeps data consistent.

So, although you might see a dip in your page Likes, ultimately, it will benefit everyone and give you more accurate insights into your audience.

How often should dermatologists post to social media

How often should dermatologists post to social media?

Many of our dermatologist clients ask me how often they should post to their Facebook page. Well, your mileage will truly vary…blog-social-media-frequency

You don’t have to post every day or send out hourly tweets but you do have to be consistent. After helping our clients develop a social media strategy, we have them focus on three to five posts a week on Facebook and/or Google+ which is an ideal frequency to start out with. The objective here is to get your audience accustomed to seeing your name through reliable and repeated communications, and then anticipating your next post. Can you guess what mine will be?

According to Facebook’s Small Business Boost Event I attend last year in Tampa, Facebook recommends no more than one post per day to maximize exposure and readability. So don’t get overwhelmed and feel the need to follow the “social media experts” by posting several times per day just for the sake of posting. In fact, the most common reasons for “Unliking” or unfollowing a brand are uninteresting posts (32%) and too many posts (28%).

Remember, quality content is by far more important than quantity especially when the average user has to filter out hundred and hundreds of posts each day. In Hubspot’s 2015 Social Media Benchmarks Report, the healthcare industry has the 4th lowest average social following so you have to find unique ways to stand out and engage your audience….and quantity won’t do it.

Check out this infographic from our friends over at SumAll posted on “How Often You Should Post to Social Media“. Their graphic will give you a maximum posting per day but for your health practice, you should feel comfortable keeping it to one per day.

Once you decide how many days per week to post, you need to figure out how to get your fans engaged by “Making your social media posts personal

Watch for our next post on using a weekly content calendar to keep your posts organized.