A Dermatology Client Example
As a social media strategist, I am constantly encouraging our clients (mostly in the medical field) to snap some photos of the “goings-on” in their office and surroundings. Their fans want to know more about their doctor, the Physician Assistants, the nurses, and the wonderful staff. They want to know that they are real people. And they want to trust them.
One highly effective way to gain that trust is to share a “personal” side of your practice with images such as staff events, birthdays, holidays, etc. This Facebook post below was a simple staff photo that garnered a lot of Likes, a few Shares, and will soon reach over 600 Fans and non-Fans (read potential patients).
This is not a post that has gone “viral” but it is a great formula to reach users outside of your Fan network. I’ll post results of other posts soon.