Okay, your blog may not be “life-saving” but healthcare practitioners should realize that social media interaction is important to the longevity of a business even if they haven’t quite grasped the concept of user engagement. It is crucial to use technology and incorporate a variety of elements into your digital marketing strategy that go beyond social media. Successful practices need an interactive, mobile responsive website, and most importantly, a blog.
Why a Doctor’s Blog?
Blogs serve a number of purposes:
- It helps position you as an authority in your field, creating a demand for your expertise….creates trust.
- It increases your SEO and search engine results…builds exposure.
- It drives traffic to your site…generates revenue.
- It helps build your brand…builds exposure.
- It helps foster potential patient engagement…creates trust.
You can see the common theme and purpose points to generating revenue.
Why are these elements important?
The more content you contribute to your blog, the more your content is seen. This helps build your brand and drives patients to your site to see what else you have to offer. User engagement keeps patients focused on your expertise which translates into revenue and referrals.
Using your social media to drive traffic to your blog is key. The use of visuals and videos to enhance your message also keeps visitors engaged along with fresh, unique content. If you don’t write then hire a writer to enhance your message through specific keywords in your content.
A blog opens up an entire world of possibilities where you can link to other trusted experts which establishes a professional network of resources. The more valued information you disburse, the more your brand will grow.
The trick to effective business management is to become an expert through the use of your engagement vehicles. Interesting, relevant content goes a long way. Visitors enjoy being able to get first-hand information and responses from your practice rather than going through red tape. The more effective you are at communicating with your visitors, the larger your reach and impact.
So get out there and blog.