The Google Mobile Friendly update launched recently (or appropriately named #Mobilegeddon ). The mobile friendly update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. If you took a look at your website’s Google Analytics you would probably find that more than 50% of your visitors are now using mobile devices such as smartphones and tablets (1).
More often than before, people are searching and surfing the Web from mobile devices — around 60 percent of online traffic is now generated by mobile devices, according to a report published in mid-2014 by research firm ComScore. (2)
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
If you’re not sure what “mobile friendly” means, take out your mobile device (i.e. Iphone, Ipad or other smart phone) and enter the web address of your practice into the search bar. How does the site look? Scrunched, too small to read? Does it force you to pull, pinch, scroll, and enlarge? If it is mobile optimized it should be easy to read and navigate as you scroll down.
So what does this mean for your business? The more mobile-friendly the site, the higher it will likely appear in the search results.
How do I know if Google thinks a page on my site is mobile friendly? Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test.
Don’t worry, all new websites developed along with our partners are mobile friendly and will meet Google’s new mobile friendly standard.
1. According to a study of 100 top mobile properties by Branding Brand, search accounted for nearly half of all smartphone traffic (43 percent) in Q1 2015, up 5 percent from the prior quarter. In addition, organic search produced 25 percent of all revenue on smartphone-optimized sites.