Is your website mobile friendly? Google has some new standards

The Google Mobile Friendly update launched recently (or appropriately named #Mobilegeddon ). The mobile friendly update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. If you took a look at your website’s Google Analytics you would probably find that more than 50% of your visitors are now using mobile devices such as smartphones and tablets (1).

More often than before, people are searching and surfing the Web from mobile devices — around 60 percent of online traffic is now generated by mobile devices, according to a report published in mid-2014 by research firm ComScore. (2)

This update:What does your website look like on a smartphone
  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally
  • Applies to individual pages, not entire websites

If you’re not sure what “mobile friendly” means, take out your mobile device (i.e. Iphone, Ipad or other smart phone) and enter the web address of your practice into the search bar.  How does the site look?  Scrunched, too small to read? Does it force you to pull, pinch, scroll, and enlarge? If it is mobile optimized it should be easy to read and navigate as you scroll down.

So what does this mean for your business? The more mobile-friendly the site, the higher it will likely appear in the search results.

How do I know if Google thinks a page on my site is mobile friendly? Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test.

Google Mobile Friendly Test

Don’t worry, all new websites developed along with our partners are mobile friendly and will meet Google’s new mobile friendly standard.

 

 

1. According to a study of 100 top mobile properties by Branding Brand, search accounted for nearly half of all smartphone traffic (43 percent) in Q1 2015, up 5 percent from the prior quarter. In addition, organic search produced 25 percent of all revenue on smartphone-optimized sites.

2. http://www.cnet.com/news/google-search-will-now-favor-mobile-friendly-sites/

 

How often should dermatologists post to social media

How often should dermatologists post to social media?

Many of our dermatologist clients ask me how often they should post to their Facebook page. Well, your mileage will truly vary…blog-social-media-frequency

You don’t have to post every day or send out hourly tweets but you do have to be consistent. After helping our clients develop a social media strategy, we have them focus on three to five posts a week on Facebook and/or Google+ which is an ideal frequency to start out with. The objective here is to get your audience accustomed to seeing your name through reliable and repeated communications, and then anticipating your next post. Can you guess what mine will be?

According to Facebook’s Small Business Boost Event I attend last year in Tampa, Facebook recommends no more than one post per day to maximize exposure and readability. So don’t get overwhelmed and feel the need to follow the “social media experts” by posting several times per day just for the sake of posting. In fact, the most common reasons for “Unliking” or unfollowing a brand are uninteresting posts (32%) and too many posts (28%).

Remember, quality content is by far more important than quantity especially when the average user has to filter out hundred and hundreds of posts each day. In Hubspot’s 2015 Social Media Benchmarks Report, the healthcare industry has the 4th lowest average social following so you have to find unique ways to stand out and engage your audience….and quantity won’t do it.

Check out this infographic from our friends over at SumAll posted on “How Often You Should Post to Social Media“. Their graphic will give you a maximum posting per day but for your health practice, you should feel comfortable keeping it to one per day.

Once you decide how many days per week to post, you need to figure out how to get your fans engaged by “Making your social media posts personal

Watch for our next post on using a weekly content calendar to keep your posts organized.

Make your social media posts personal

Make Your Social Media Posts Personal

A Dermatology Client Example

As a social media strategist, I am constantly encouraging our clients (mostly in the medical field) to snap some photos of the “goings-on” in their office and surroundings. Their fans want to know more about their doctor, the Physician Assistants, the nurses, and the wonderful staff. They want to know that they are real people. And they want to trust them.

One highly effective way to gain that trust is to share a “personal” side of your practice with images such as staff events, birthdays, holidays, etc. This Facebook post below was a simple staff photo that garnered a lot of Likes, a few Shares, and will soon reach over 600 Fans and non-Fans (read potential patients).

This is not a post that has gone “viral” but it is a great formula to reach users outside of your Fan network. I’ll post results of other posts soon.

Social Media Facebook Post Results

MedcoData at the AAD Conference

AAD2015 – We hope to see you at the conference!

Greetings,

It’s that time of year again and many of you may already be settling into your hotel rooms for the American Academy of Dermatology annual conference. For those attending, I hope it’s a spectacular conference filled with opportunity for knowledge transfer. This is our 7th year as an exhibitor and we are looking forward to seeing the familiar faces as well as many new introductions.

For those of you who don’t already know, MedCo Data launched our new Revenue Shield System™ in the second quarter of 2014. With reimbursements continually being cut and the complexities of managing a practice exponentially escalating, every physician needs to work smarter. This tool is our contribution to helping independent physicians remain independent.

The Revenue Shield System™ is middleware, a software that works independently but in conjunction with your practice management and/or EHR systems. Simply put, it finds the revenue that is slipping through your practice as a result of underpayments, improper insurance bundling, coding errors, and billing mishaps (a problem we call Practice Leak). In less than one year we have found over $800,000 for independent physicians coast to coast!

If you have any concerns that revenue might be slipping through your practice please come by our booth to discuss a free Proof Module Analysis®. If you are confident your current billing solution is rock solid, put it to the test. Our initial data analysis is free and often eye opening.

Learn more about our unique Revenue Cycle Management system.

We look forward to seeing you at  Booth Number #315!

Sincerely,
Dan

Dan Rodgers
President and CEO

2014 Medicare MU Attestation Deadline Extended

2014 Medicare MU Attestation Deadline Extended to March 20th 2015

If you are an Eligible Professional participating in the Medicare EHR Incentive Program, now you have until 11:59 p.m. ET on March 20, 2015 to attest to demonstrate Meaningful Use of the data collected during your 2014 EHR reporting period. This new deadline is an extension from the previous deadline of February 28th, so attest soon!

We urge providers to complete attestation for 2014 as soon as possible.

This extension also enables eligible professionals who have not already used their one “switch” to switch programs (from Medicare to Medicaid, or vice versa) for the 2014 payment year until 11:59 pm ET on March 20, 2015. After that time, eligible professionals will no longer be able to switch programs.

If you are participating in the Medicaid EHR Incentive Program, please refer to refer to your state’s deadlines for attestation information.

Note: The Medicare extension does not affect deadlines for the Medicaid EHR Incentive Program.

Image Source: Lygeia Ricciardi (@Lygeia on Twitter)

PWC and Google partner with EHR

Big name added in bid for DOD’s EHR contract – Google

A PricewaterhouseCoopers-led group has linked tech giant Google in vying for the Defense Department’s $11 billion electronic health-record contract.

Google’s search services will allow providers to query EHR data extensively, Garrett said. A doctor could query it for all the patients with post-traumatic stress disorder, for example, and then search for correlations between patients with the disorder and comorbidities, or other factors that led to an improvement or decline in health.

Read the full article on Modern Healthcare

Health Care Industry and Social Media

Over 23 Stats and Figures on how Social Media impacts the Health Care Industry

I found some great statistics and figures on how social media impacts the health care industry. MedCo Data’s Digital Marketing Strategies are some great ways to help get your practice noticed, engaged, and consistently updated on search engines and social media.

Read on…

  1. More than 40% of consumers say that information found via social media affects the way they deal with their health. (source: Mediabistro)
  2. 18 to 24 year olds are more than 2x as likely than 45 to 54 year olds to use social media for health-related discussions. (source: Mediabistro)
  3. 90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks. (source: Search Engine Watch)
  4. 31% of health care organizations have specific social media guidelines in writing. (source: Institute for Health)
  5. 19% of smartphone owners have at least one health app on their phone. Exercise, diet, and weight apps are the most popular types. (source: Demi & Cooper Advertising and DC Interactive Group)

To find the remaining interesting stats and why it all matters, read more on Referral MD

 

 

 

Data Breach Attack

Healthcare Data is at Higher Risk for 2015

The risk of experiencing a data breach “is higher than ever,” according to Experian’s second annual industry forecast, which shows how the “consistently high value of healthcare data on the black market” means there will be little respite from risk-fraught landscape.

Nearly half of organizations across all industries were hit by at least one security incident in the past 12 months, according to the report, which has spurred 48 percent of organizations to invest in security technologies and 73 percent to develop data breach response plans. Cyber insurance policies are another important new strategy, more than doubling in popularity, from 10 percent in 2013 to 26 percent in 2014.

Read the full article on HealthCare IT News

Malware and the Home Depot Security Breach

Security experts are analyzing the latest details that big-box retailer Home Depot provided about the data breach that exposed 56 million payment cards, including the nature of the malware used in the attack.

“It may have been the lowest-hanging fruit for the attacker to pluck.”

Read the full Healthcare Info Security article

HIPAA Alert – More On-Site Audits Planned

Federal regulators are delaying the start of phase two of the HIPAA audit program until the agency responsible for enforcement finishes the roll-out of technology that will allow audited organizations to submit data via a Web portal.

And once the program resumes, the Department of Health and Human Services’ Office for Civil Rights plans to do more on-site audits and fewer remote “desk audits” than officials originally planned, Linda Sanches, an OCR senior adviser, said during a Sept. 9 presentation at the Healthcare Information and Management Systems Society’s privacy and security forum in Boston.

Read the full article on HealthCare Info Security website