Entries by Web Admin

The 3 Best Social Media Platforms for Your Healthcare Practice

With numerous opportunities to market healthcare practices (such as dermatologists, radiologists, plastic surgeons, and orthopedic surgeons), the primary social media platforms that will have an impact on your business are Facebook, Google+, and LinkedIn. These three tend to have the most impact on the healthcare profession than other outlets. In a poll by Pulse Digital […]

5 Life Saving Reasons Why Doctors Should Blog

Okay, your blog may not be “life-saving” but healthcare practitioners should realize that social media interaction is important to the longevity of a business even if they haven’t quite grasped the concept of user engagement. It is crucial to use technology and incorporate a variety of elements into your digital marketing strategy that go beyond […]

Why am I losing Facebook Likes?

I have noticed that I recently lost “Likes”  on my Dermatology Facebook page. Why are my fans “unliking” me? It is not just happening on your Dermatology Facebook page. It is happening all across Facebook. Facebook rolled out a new policy on March 5, 2015 to update how Likes are counted and to make Likes […]

How often should dermatologists post to social media?

Many of our dermatologist clients ask me how often they should post to their Facebook page. Well, your mileage will truly vary… You don’t have to post every day or send out hourly tweets but you do have to be consistent. After helping our clients develop a social media strategy, we have them focus on […]

Make Your Social Media Posts Personal

A Dermatology Client Example As a social media strategist, I am constantly encouraging our clients (mostly in the medical field) to snap some photos of the “goings-on” in their office and surroundings. Their fans want to know more about their doctor, the Physician Assistants, the nurses, and the wonderful staff. They want to know that […]

AAD2015 – We hope to see you at the conference!

Greetings, It’s that time of year again and many of you may already be settling into your hotel rooms for the American Academy of Dermatology annual conference. For those attending, I hope it’s a spectacular conference filled with opportunity for knowledge transfer. This is our 7th year as an exhibitor and we are looking forward […]

2014 Medicare MU Attestation Deadline Extended

2014 Medicare MU Attestation Deadline Extended to March 20th 2015 If you are an Eligible Professional participating in the Medicare EHR Incentive Program, now you have until 11:59 p.m. ET on March 20, 2015 to attest to demonstrate Meaningful Use of the data collected during your 2014 EHR reporting period. This new deadline is an extension […]

Big name added in bid for DOD’s EHR contract – Google

A PricewaterhouseCoopers-led group has linked tech giant Google in vying for the Defense Department’s $11 billion electronic health-record contract. Google’s search services will allow providers to query EHR data extensively, Garrett said. A doctor could query it for all the patients with post-traumatic stress disorder, for example, and then search for correlations between patients with […]