Entries by Web Admin

Why am I losing Facebook Likes?

I have noticed that I recently lost “Likes”  on my Dermatology Facebook page. Why are my fans “unliking” me? It is not just happening on your Dermatology Facebook page. It is happening all across Facebook. Facebook rolled out a new policy on March 5, 2015 to update how Likes are counted and to make Likes […]

How often should dermatologists post to social media?

Many of our dermatologist clients ask me how often they should post to their Facebook page. Well, your mileage will truly vary… You don’t have to post every day or send out hourly tweets but you do have to be consistent. After helping our clients develop a social media strategy, we have them focus on […]

Make Your Social Media Posts Personal

A Dermatology Client Example As a social media strategist, I am constantly encouraging our clients (mostly in the medical field) to snap some photos of the “goings-on” in their office and surroundings. Their fans want to know more about their doctor, the Physician Assistants, the nurses, and the wonderful staff. They want to know that […]

AAD2015 – We hope to see you at the conference!

Greetings, It’s that time of year again and many of you may already be settling into your hotel rooms for the American Academy of Dermatology annual conference. For those attending, I hope it’s a spectacular conference filled with opportunity for knowledge transfer. This is our 7th year as an exhibitor and we are looking forward […]

2014 Medicare MU Attestation Deadline Extended

2014 Medicare MU Attestation Deadline Extended to March 20th 2015 If you are an Eligible Professional participating in the Medicare EHR Incentive Program, now you have until 11:59 p.m. ET on March 20, 2015 to attest to demonstrate Meaningful Use of the data collected during your 2014 EHR reporting period. This new deadline is an extension […]

Big name added in bid for DOD’s EHR contract – Google

A PricewaterhouseCoopers-led group has linked tech giant Google in vying for the Defense Department’s $11 billion electronic health-record contract. Google’s search services will allow providers to query EHR data extensively, Garrett said. A doctor could query it for all the patients with post-traumatic stress disorder, for example, and then search for correlations between patients with […]

Healthcare Data is at Higher Risk for 2015

The risk of experiencing a data breach “is higher than ever,” according to Experian’s second annual industry forecast, which shows how the “consistently high value of healthcare data on the black market” means there will be little respite from risk-fraught landscape. Nearly half of organizations across all industries were hit by at least one security […]

Malware and the Home Depot Security Breach

Security experts are analyzing the latest details that big-box retailer Home Depot provided about the data breach that exposed 56 million payment cards, including the nature of the malware used in the attack. “It may have been the lowest-hanging fruit for the attacker to pluck.” Read the full Healthcare Info Security article