Scientific market research really made a name for itself in the mid- 20th century, establishing many practices still in use today: questionnaires with non-leading questions, multiple-choice answers, anonymous respondents, all generating data used for extensive statistical analysis. With all the success large corporations and politicians have seen with market research over the years, most businesses implement these same practices without a second thought when trying to gauge customer satisfaction.
About Jeff Dudley
This author has yet to write their bio.Meanwhile lets just say that we are proud Jeff Dudley contributed a whooping 21 entries.
Entries by Jeff Dudley
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As you know MedCo Data manages medical practices and businesses all across the United States. We’ve witnessed an alarming rate of ransomware infections over the past several weeks. Ransomware is a malicious application that is usually introduced into the office via email, or a website that, “you” the recipient believes to be safe. Once launched, it […]
With numerous opportunities to market healthcare practices (such as dermatologists, radiologists, plastic surgeons, and orthopedic surgeons), the primary social media platforms that will have an impact on your business are Facebook, Google+, and LinkedIn. These three tend to have the most impact on the healthcare profession than other outlets. In a poll by Pulse Digital […]
Okay, your blog may not be “life-saving” but healthcare practitioners should realize that social media interaction is important to the longevity of a business even if they haven’t quite grasped the concept of user engagement. It is crucial to use technology and incorporate a variety of elements into your digital marketing strategy that go beyond […]
I have noticed that I recently lost “Likes” on my Dermatology Facebook page. Why are my fans “unliking” me? It is not just happening on your Dermatology Facebook page. It is happening all across Facebook. Facebook rolled out a new policy on March 5, 2015 to update how Likes are counted and to make Likes […]
The Google Mobile Friendly update launched recently (or appropriately named #Mobilegeddon ). The mobile friendly update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. If you took a look at your website’s Google Analytics you would probably find that more than 50% of your visitors are now using mobile […]
Many of our dermatologist clients ask me how often they should post to their Facebook page. Well, your mileage will truly vary… You don’t have to post every day or send out hourly tweets but you do have to be consistent. After helping our clients develop a social media strategy, we have them focus on […]
A Dermatology Client Example As a social media strategist, I am constantly encouraging our clients (mostly in the medical field) to snap some photos of the “goings-on” in their office and surroundings. Their fans want to know more about their doctor, the Physician Assistants, the nurses, and the wonderful staff. They want to know that […]