Entries by Jeff Dudley

Sophos Intercept X Security

Redefining Ransomware Security With Intercept X, Sophos is redefining what customers should expect from next-generation endpoint security products. No other vendor offers signatureless exploit prevention, ransomware detection, visual root-cause analysis, and advanced cleanup technology in a simple to install, easy to manage package. Watch and learn more about Sophos Intercept X Endpoint Security: Let Us […]

Ransomware Virus Alert

As you know MedCo Data manages medical practices and businesses all across the United States. We’ve witnessed an alarming rate of ransomware infections over the past several weeks. Ransomware is a malicious application that is usually introduced into the office via email, or a website that, “you” the recipient believes to be safe. Once launched, it […]

The 3 Best Social Media Platforms for Your Healthcare Practice

With numerous opportunities to market healthcare practices (such as dermatologists, radiologists, plastic surgeons, and orthopedic surgeons), the primary social media platforms that will have an impact on your business are Facebook, Google+, and LinkedIn. These three tend to have the most impact on the healthcare profession than other outlets. In a poll by Pulse Digital […]

5 Life Saving Reasons Why Doctors Should Blog

Okay, your blog may not be “life-saving” but healthcare practitioners should realize that social media interaction is important to the longevity of a business even if they haven’t quite grasped the concept of user engagement. It is crucial to use technology and incorporate a variety of elements into your digital marketing strategy that go beyond […]

Why am I losing Facebook Likes?

I have noticed that I recently lost “Likes”  on my Dermatology Facebook page. Why are my fans “unliking” me? It is not just happening on your Dermatology Facebook page. It is happening all across Facebook. Facebook rolled out a new policy on March 5, 2015 to update how Likes are counted and to make Likes […]

How often should dermatologists post to social media?

Many of our dermatologist clients ask me how often they should post to their Facebook page. Well, your mileage will truly vary… You don’t have to post every day or send out hourly tweets but you do have to be consistent. After helping our clients develop a social media strategy, we have them focus on […]

Make Your Social Media Posts Personal

A Dermatology Client Example As a social media strategist, I am constantly encouraging our clients (mostly in the medical field) to snap some photos of the “goings-on” in their office and surroundings. Their fans want to know more about their doctor, the Physician Assistants, the nurses, and the wonderful staff. They want to know that […]

AAD2015 – We hope to see you at the conference!

Greetings, It’s that time of year again and many of you may already be settling into your hotel rooms for the American Academy of Dermatology annual conference. For those attending, I hope it’s a spectacular conference filled with opportunity for knowledge transfer. This is our 7th year as an exhibitor and we are looking forward […]