Is your website mobile friendly? Google has some new standards

The Google Mobile Friendly update launched recently (or appropriately named #Mobilegeddon ). The mobile friendly update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. If you took a look at your website’s Google Analytics you would probably find that more than 50% of your visitors are now using mobile devices such as smartphones and tablets (1).

More often than before, people are searching and surfing the Web from mobile devices — around 60 percent of online traffic is now generated by mobile devices, according to a report published in mid-2014 by research firm ComScore. (2)

This update:What does your website look like on a smartphone
  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally
  • Applies to individual pages, not entire websites

If you’re not sure what “mobile friendly” means, take out your mobile device (i.e. Iphone, Ipad or other smart phone) and enter the web address of your practice into the search bar.  How does the site look?  Scrunched, too small to read? Does it force you to pull, pinch, scroll, and enlarge? If it is mobile optimized it should be easy to read and navigate as you scroll down.

So what does this mean for your business? The more mobile-friendly the site, the higher it will likely appear in the search results.

How do I know if Google thinks a page on my site is mobile friendly? Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test.

Google Mobile Friendly Test

Don’t worry, all new websites developed along with our partners are mobile friendly and will meet Google’s new mobile friendly standard.

 

 

1. According to a study of 100 top mobile properties by Branding Brand, search accounted for nearly half of all smartphone traffic (43 percent) in Q1 2015, up 5 percent from the prior quarter. In addition, organic search produced 25 percent of all revenue on smartphone-optimized sites.

2. http://www.cnet.com/news/google-search-will-now-favor-mobile-friendly-sites/

 

How often should dermatologists post to social media

How often should dermatologists post to social media?

Many of our dermatologist clients ask me how often they should post to their Facebook page. Well, your mileage will truly vary…blog-social-media-frequency

You don’t have to post every day or send out hourly tweets but you do have to be consistent. After helping our clients develop a social media strategy, we have them focus on three to five posts a week on Facebook and/or Google+ which is an ideal frequency to start out with. The objective here is to get your audience accustomed to seeing your name through reliable and repeated communications, and then anticipating your next post. Can you guess what mine will be?

According to Facebook’s Small Business Boost Event I attend last year in Tampa, Facebook recommends no more than one post per day to maximize exposure and readability. So don’t get overwhelmed and feel the need to follow the “social media experts” by posting several times per day just for the sake of posting. In fact, the most common reasons for “Unliking” or unfollowing a brand are uninteresting posts (32%) and too many posts (28%).

Remember, quality content is by far more important than quantity especially when the average user has to filter out hundred and hundreds of posts each day. In Hubspot’s 2015 Social Media Benchmarks Report, the healthcare industry has the 4th lowest average social following so you have to find unique ways to stand out and engage your audience….and quantity won’t do it.

Check out this infographic from our friends over at SumAll posted on “How Often You Should Post to Social Media“. Their graphic will give you a maximum posting per day but for your health practice, you should feel comfortable keeping it to one per day.

Once you decide how many days per week to post, you need to figure out how to get your fans engaged by “Making your social media posts personal

Watch for our next post on using a weekly content calendar to keep your posts organized.

Make your social media posts personal

Make Your Social Media Posts Personal

A Dermatology Client Example

As a social media strategist, I am constantly encouraging our clients (mostly in the medical field) to snap some photos of the “goings-on” in their office and surroundings. Their fans want to know more about their doctor, the Physician Assistants, the nurses, and the wonderful staff. They want to know that they are real people. And they want to trust them.

One highly effective way to gain that trust is to share a “personal” side of your practice with images such as staff events, birthdays, holidays, etc. This Facebook post below was a simple staff photo that garnered a lot of Likes, a few Shares, and will soon reach over 600 Fans and non-Fans (read potential patients).

This is not a post that has gone “viral” but it is a great formula to reach users outside of your Fan network. I’ll post results of other posts soon.

Social Media Facebook Post Results