Health Care Industry and Social Media

Over 23 Stats and Figures on how Social Media impacts the Health Care Industry

I found some great statistics and figures on how social media impacts the health care industry. MedCo Data’s Digital Marketing Strategies are some great ways to help get your practice noticed, engaged, and consistently updated on search engines and social media.

Read on…

  1. More than 40% of consumers say that information found via social media affects the way they deal with their health. (source: Mediabistro)
  2. 18 to 24 year olds are more than 2x as likely than 45 to 54 year olds to use social media for health-related discussions. (source: Mediabistro)
  3. 90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks. (source: Search Engine Watch)
  4. 31% of health care organizations have specific social media guidelines in writing. (source: Institute for Health)
  5. 19% of smartphone owners have at least one health app on their phone. Exercise, diet, and weight apps are the most popular types. (source: Demi & Cooper Advertising and DC Interactive Group)

To find the remaining interesting stats and why it all matters, read more on Referral MD

 

 

 

Data Breach Attack

Healthcare Data is at Higher Risk for 2015

The risk of experiencing a data breach “is higher than ever,” according to Experian’s second annual industry forecast, which shows how the “consistently high value of healthcare data on the black market” means there will be little respite from risk-fraught landscape.

Nearly half of organizations across all industries were hit by at least one security incident in the past 12 months, according to the report, which has spurred 48 percent of organizations to invest in security technologies and 73 percent to develop data breach response plans. Cyber insurance policies are another important new strategy, more than doubling in popularity, from 10 percent in 2013 to 26 percent in 2014.

Read the full article on HealthCare IT News